In the mid-size city of Boise, Idaho, local developer Gary Christensen an this team use an integrated approach to achieve the USGBC’s LEED CS PLATINUM rating for this cutting edge high-performance building. This building was the first successful PLATINUM rated building made by a private developer for profit. Join the team in GREEN IS THE COLOR OF MONEY as they develop this green building for the same costs as standard construction, using the book NATURAL CAPITALISM as a key tool, find extensive benefits in energy saving. The building is a benchmark for sustainable design, construction and operation. Introduced by Christine Ervin, the 1st CEO and President of the US Green Building Council [USGBC].